Inserts
What are Inserts?
Inserts are targeted printed materials placed into parcels, publications, newspapers, and various third-party distributions. They promote a product or service and often include a promotional discount code to track the number of new customers. Inserts offer a simple formula for growth in an increasingly competitive marketplace.
Media that packs a punch
Whilst any campaign that’s well targeted with the right
message will always create impact for your brand, nothing
will engage audiences and drive action in the same way
that printed media can.
In a market where attention and timing is key, inserts can
deliver on both. When placing inserts into national press,
consumer magazines or third party catalogue mailings and
parcels, you’ll reach the consumer at a time when they are
actively engaged and looking for inspiration.
Precise targeting and intimacy
Source: JICMAIL
What is Direct Mail good for?
Personalisation
Each letter can contain personalised information. Using the database it is easy to find out customers’ needs by analysing their previous history of purchases. This allows you to alter the message and creative to each person individually.
Highly Targeted
Every direct mail campaign has great targeting options. You can adjust messages for a specific audience, from loyal customers to new prospects. Thus, customers receive only offers that meet their individual needs or buying habits.
Customer Acquisition
Identify people who have bought similar products to yours, find people who have a particular interest or behaviours, and use profiled data like Mosaic and Acorn to target specific demographics.
Customer Retention
Maintain physical connection to turn buyers into repeat customers of existing and new product and services. Print creates a much longer-lasting impression when compared to digital marketing strategies.
Driving Footfall
Traditionally used by retailers to drive local traffic, direct mail can target by specific drive time around particular retail outlets.
Drive Online
As part of a multi-channel campaign, direct mail can be used to drive a response and often converts prospects into buyers online.
of advertising mail is either opened, read, sorted, put aside for later, filed, put on display or in the ‘usual place
Source: JICMAIL
of people say that mail, rather than email, makes them feel valued
Source: Royal Mail MarketReach
of Direct Mail drives commercial actions
Source: JICMAIL
Any questions?
Get in touch
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- 0800 0556 909
- info@footprint-services.com
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