Postal Incentives
What are postal incentives?
Postal incentives for advertising mail can provide a range of benefits, from encouraging first-time users to explore a relatively untapped marketing resource, to increasing advertising growth and volume of those already mailing.
These incentives can also be used strategically to boost your long-term direct mail strategy and ensure timely delivery of your marketing materials.
There is a wide range of incentives schemes available, but here are 3 great schemes to choose from…
First Time User Scheme
Ideal for companies who have not explored advertising mail as part of their marketing mix for at least 24 months.
Incentive discounts:
- Earn up to 20% in postage credits on advertising mail.
- Earn up to 7% on Partially Addressed letters.
To qualify:
- Post a minimum of 4,000 advertising mail items (10,000 for PAM).
- Claim up to 3 times within a 12 month timescale.
- Maximum of 1,000,000 mailing items.
Test & Innovation Scheme
Ideal for brands looking to innovate, test and experiment with their mail advertising.
Incentive Discounts:
- Earn up to 10% credit for those exploring a standard test.
- Earn up to 15% credit for those exploring an exceptional test.
- Earn up to 7% for those testing with Partially Addressed letters.
To qualify:
- Test mailing to 4,000 – 200,000 recipients (10,000 for PAM).
- Claim up to 3 times within within a 6 month timescale.
- Maximum of 1,000,000 mailing items.
Growth Incentive Scheme
Ideal for those who plan to mail higher volumes in the same period as last year.
Incentive Discounts:
- Earn up to 20% credit depending on incremental volume of eligible mail.
To qualify:
- Mail a minimum incremental volumes of 150,000 letter (75,000 for LL).
- Agree base year timescale.
Any questions?
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